How to Write a Pitch

A pitch describes the story you want to tell. You need to write a few short paragraphs that get attention and explain what you plan to do. Avoid writing in generalities like, I want to do a story about gentrification in Washington Heights. You want to focus on a specific angle. Are you reporting from the perspective of business and developers? Or, are you looking from the ground level up and the perspective of people who feel that their homes are threatened.

Your pitch might read like this:

Many Dominicans settled in Washington Heights during the 1970s and the neighborhood quickly filled with Dominican restaurants, bodegas and the sounds of Bachata. Multi-generational families filled the spacious apartments from Dyckman Street to 155th Street. But a study by the CUNY Dominican Institute found that the number of Dominican households shrunk by 21% in fifteen years. Rising rents forced many families to move to the suburbs or elsewhere.

I’ll talk to Melissa Suero and her family who have lived in the neighborhood since the 1970s. They worry about whether they can continue to live there. The rents are going up in the building and a developer just bought the building next door. I will also talk to the owner of the Mi Esfuerzo bodega. He opened his store in 1971 and has seen many changes. I’ll talk to other people in the neighborhood, and reach out to the developer who bought the building next door to where Melissa’s family lives. I’ll also try to talk to someone who has moved into the neighborhood more recently.

I’ll also take photographs to help illustrate the story.

Or

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