How to Write A Pitch

A pitch describes the story you want to tell. You need to write a short paragraph that gets attention and explains what you plan to do. So avoid writing, “I want to do a story about outdoor dining in New York City,” because that’s not a story.  It’s a general idea. You want to look for an angle.

Your outdoor dining pitch might read like this:

Outdoor dining changed the look of many New York streets and saved over 10,000 restaurants, but what happens when it gets colder and winter sets in? I’ll visit a neighborhood with a number of outdoor restaurants and talk to two owners about their plans. I’ll also talk to customers to find out whether they will feel comfortable eating outside in frigid weather.

Or

Outdoor dining changed the look of many New York streets and saved a lot of restaurants, but what happens when the pandemic ends? Danny Meyer of the Union Square Hospitality Group agreed to talk us. He is a spokesman for the industry and can give us insight into what may happen. He said we can talk to his customers, if they want to talk to us.

I’ll also talk to the New York City Department of Consumer Affairs to find out what the city plans to do and I’ll talk to Nevah Assang, New York and Company’s senior V.P. for community relations, about how the tourism industry sees the future.

I’ll shoot restaurants in a variety of neighborhoods and talk to customers.

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