How to Write a Pitch
A pitch describes the story you want to tell. You need to write a short paragraph that gets attention and explains what you plan to do. So avoid writing, “I want to write about the Churro Lady,” because that’s not a story. It’s a general idea. You want to look for an angle.
Your Churro Lady pitch might read like this:
“When police arrested the Churro Lady in the subway for selling sweets, they said she was selling without a license. I want to find out what it takes to get a license and if she could have gotten one. I’ll contact the Department of Consumer Affairs, the Department of Mental Health and Hygiene, and talk to food vendors who have licenses and those who don’t.”
Or, “When police arrested the Churro Lady in the subway for selling sweets, they said it sent a signal to others who sell things or perform in the subway for money. I want to find out how others who sell or perform in the subway will be affected. I’ll talk to sellers and musicians and people who use the subways to find out what they think. I’ll also get a comment from the Mayor’s office.”